Keynote & Panel

Measuring and Reporting Impact

Image de l'événement  Measuring and Reporting Impact - FIFDH 2024
Mardi 12 mars
12:15 - 13:15
Espace Pitoëff - Théâtre
Rue de Carouge 52, 1205 Genève


Impact strategist, Founder and President of Impact Social Club (France) and an Advisory Committee of GIPA (Global Impact Producer’s Alliance), Khadidja Benouataf will run a specific action during the previous night’s screening of L’Audition (The Hearing, by Lisa Gerig). Khadidja will have asked the audience to answer a few questions online before the screening and then again after the subsequent debate. The goal is to analyse if there has been some change in the audience’s perception of asylum procedures in Switzerland, the topic presented in the film. This keynote will reveal the collected data and the interpretation that can be made from it as an example of a straightforward way to measure impact.


Measuring the impact we make with our films is essential, though it’s not always easy to know how to do it. What data can we collect and how? What tools can we use to assess qualitative results? How do we then report this data to our partners and allies? In this panel, moderated by Khadidja Benouataf, impact funders and practitioners will discuss the best ways to measure and report impact.

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Patricia Finneran
Impact Fund Officer, The Storyboard Collective
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Elaisha Stokes
Senior Programme Manager, Chicken & Egg Pictures
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Ellen Schneider
Founder, Active Voice
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Gerry Leonard
Co-Director, Filmmaker Services and Impact
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Khadidja Benouataf
Founder and President, Impact Social Club & Advisory Committee, GIPA
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