Alternative strategies and alliances for effective outreach

Rue de Carouge 52, 1205 Genève
In the age of information overload, even quality films with strong social impact potential can struggle to reach their target audiences.
In parallel to traditional distribution, some organisations are successfully taking thought-provoking documentaries to more specific audiences; whether these are human rights allies already familiar with this type of content, affected communities with little or no access to cinemas or the internet, or people not at all engaged with – or even hostile to – the issues covered.
This outreach requires creative thinking and alliances across a range of platforms and organisations. In this panel we will discuss various initiatives from around the globe, where diversified partnerships have led to creative and effective outreach.
Farah Fayed
Programmes Director, Aflamuna
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Poppy Mason-Watts
Chief Growth Officer, WaterBear
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Sarah Mosses
CEO, Together Films
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Prince O. Nyambok II
Outreach & Communications Manager, DocA - Documentary Africa
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