Feeding the world and slowing the climate crisis – Holy Shit breaks the taboo of speaking about human excrement, and shows ways out of the dead end of flush and forget. Director-Narrator Rubén Abruña follows the poop trail in the Parisian sewers and in Chicago’s wastewater treatment plant. He discovers that in 2023 we’re still using a system from the 19th century! That moves him to search for modern regenerative solutions. In Uganda, Poo Pirates teaches villagers how to use low-cost dry toilets to make fertilizer and prevent epidemics. In Geneva, the most efficient building converts its excreta into fertilizer, while in Hamburg people heat their homes with their poop. In South Korea, folks buy bread with the faeces Standard Money, a currency based on the value of human excreta. In a playful style, Holy Shit depicts the narrator’s investigative journey, learning from people on how to deal with the challenges of food security, global warming, environmental protection, and safe sanitation.

HOLY SHIT aims to change the global conversation on poo and pee: with HOLY SHIT we want to help people everywhere see their poo and pee as a resource, rather than a waste product. Our top-level goal is to kickstart a new societal and political approach to human excreta which brings it into the mainstream of circular economy policy commitments and actions, putting the topic of “sustainable circular sanitary concepts” on the agenda.