Tigre Gente

Our team sees the potential for this film to open up dialogue within Chinese communities instead of pointing fingers and vilifying them. This is a crucially different strategy to previous environmental films about wildlife trafficking and seeks to work on a solutions-based approach. Building a long-tail strategy with a Chinese impact producer could produce tangible results that could scale within this vast country. We already have willing grassroots partners who can supplement and support their work alongside this impact producer. Finally, we would like to promote an anti-racism agenda in Bolivia. Racism creates separation and misunderstanding, which subsequently creates more opportunities for wildlife trafficking. We hope this film will battle misconceptions and give Bolivian audiences a better understanding of Chinese culture and tradition pertaining to wildlife consumerism