Programme for observers


L'intérêt pour la production d'impact augmente dans le monde entier dans l'industrie cinématographique, en particulier dans le domaine de la non-fiction. Les cinéastes engagé·es dans la couverture des questions de justice sociale, les violations des droits humains ou les défenseur·euses de l'environnement sont toujours soucieux·euses de poursuivre leurs efforts en mettant leurs films au service des causes qu'ils et elles représentent.

D'autre part, les défenseur·euses des droits humains, les militant·es du climat, et les ONGs ont de plus en plus besoin de trouver des récits différents pour soutenir les problèmes pour lesquels ils et elles se battent quotidiennement. Ces films peuvent devenir les instruments parfaits qu'ils recherchaient.

Since 2019 the Industry programme of the FIFDH, the Impact Days, has proposed a wide range of activities for filmmakers, producers, NGOs, organizations and philanthropists, interested in learning how to use films as tools for social and cultural change. Through the various activities of this programme, these professionals operating in different spaces but moved by similar aims can exchange, share best practices, find alliances and develop strategies to improve the results of their individual actions. Jointly, they can make a more substantial impact using the power of storytelling as a tool towards positive change.

All the following activities (except for the webinar of 25 January, free of charge) will be accessible by acquiring an Industry Pass for the 2022 FIFDH. Accreditations will open soon!

Programme FIFDH Impact Days 2022 - PART ONE: TUESDAY, JANUARY 25

Impact Filmmaking For Human Rights
Advancing human rights movements with non-fiction storytelling

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  • Laura Longobardi, Head of Impact and Industry, FIFDH

15:15 | OPENING KEYNOTE – Storyteller vs. Storybeing: 3 Things Filmmakers Do To Have Transformational (not transactional) Impact Campaigns

  • Ani Mercedes, Impact producer, founder Looky Looky Pictures

16:15 | CASE STUDIES – Some recent examples of successful impact campaigns

  • Nicole van Schaik, Director of Development, Doc Society

17:00 | BREAK

17:15  | What is an Impact producer and What (the hell) is GIPA?  

  • Naomi Walker, Global Impact Producers’ Network Coordinator

17:30 | PANEL DISCUSSION – How can we create a more sustainable eco-system in impact funding in these times of crisis? – Moderated by Naomi Walker -

  • Cara Mertes, Founding Executive Director, International Resource for Impact & Storytelling (IRIS)
  • Rebecca Lichtenfeld, Executive Director, InMaat Foundation
  • Rasmus Steen, Head of IMS Documentary Film, International Media Support (IMS)


7-8 March Programme

We are working to deliver a two-day programme of panels discussions, professional meetings, masterclasses and networking opportunities between filmmakers, impact producers and changemakers on 7-8 March that will be accessible to Industry Pass holders. Check back our website for the full programme. 



Ani Mercedes

Impact Producer and Founder of Looky Looky Pictures

Ani Mercedes (Looky Looky Pictures) works with stories that go beyond empathy; that aim to participate in the transformational work of building solidarity with the communities they seek to serve. Ani and her team have implemented and advised on impact production for over 800 filmmakers, including the films CouncilwomanThrough the Night, Building the American Dream, and LIYANA. 

Nicole van Schaik

Director of Development, Doc Society

Nicole van Schaik strategizes with filmmakers and impact producers on how to use their films as strategic tools for social or environmental change. For the Good Pitch program and Doc Society as a whole, she brokers partnerships with organizations from across civil society, including foundations, philanthropists, NGOs, brands, policymakers, activists, technology innovators and media.

Naomi Walker

Global Impact Producers' Network Coordinator

As the first Coordinator of the Global Impact Producers Assembly (GIPA), Naomi is working with the GIPA Steering Committee to formalize and build capacity for the network. Previously, Naomi served as Executive Director of the Southern Documentary Fund; she worked with Doc Society as Outreach Director for Good Pitch Chicago in 2013 & 2015, and again for GPNY in 2016. Naomi spent nine years in Chicago as Engagement Consultant for ITVS, hosting over 80 documentary film screenings, followed by discussions, workshops, expos and performances. 

Cara Mertes

Founding Director of the International Resource for Impact and Storytelling (IRIS)

Cara Mertes is Founding Director of the International Resource for Impact and Storytelling (IRIS), a donor collaborative focused on supporting creative visual storytelling and narrative analysis in the public interest internationally. Previously at Ford Foundation, she served as Project Director, Moving Image Exploration, International Programs, and director of JustFilms, the foundation’s creative documentary portfolio supporting artist-led films, strengthening organizations and networks.

Rebecca Lichtenfeld

Executive Director of InMaat Foundation

Rebecca Lichtenfeld is an Emmy award-winning human rights advocate, producer and impact strategist. She has created, produced, and executed ‘creative advocacy’ projects involving filmmakers, artists, heads of state and organizers from around the globe. Rebecca is currently the Executive Director of InMaat Foundation, a US-based foundation that promotes equality and human rights worldwide for underrepresented genders and those who are otherwise marginalized.

Rasmus Steen

Head of IMS Documentary Film, International Media Support (IMS)

Rasmus Steen is Head of Documentary Film at International Media Support. IMS works with an overall vision that documentary film can contribute to social, political, or cultural change. Over the years, IMS has supported more than 180 documentary films, including 40 co-productions between international and European filmmakers. Today, IMS operates in the Arab world, Eastern Europe, Africa, Central and Southeast Asia.

Les FIFDH Impact Days sont organisés en collaboration avec : 

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for the Webinar - Impact Filmmaking For Human Rights on January 25, 2022

Laura Longobardi
Resp. de l'impact et du programme professionnel
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Sophie Mulphin 
Chargée de projet Impact Days
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Ana Castañosa
Responsable adjointe des Impact Days
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