Programme for industry pass holders
FIFDH IMPACT DAYS
Pour cette 4ème édition du programme professionnel du FIFDH, cinéastes, producteur·ices, représentant·es d’ONG et de fondations sont invité·es à participer à un évènement unique qui vise à faciliter des alliances stratégiques et utiliser le pouvoir du film comme outil de changement social et culturel. Si vous souhaitez renforcer la capacité de votre film à avoir un impact positif sur le monde, ou êtes intéressé·es à utiliser le cinéma comme un outil efficace pour soutenir vos actions de plaidoyer, les Impact Days sont faits pour vous !
« Inspiration », « langage visuel exceptionnel », et « partenariats forts » font partie des mots utilisés pour décrire les éditions précédentes des Impact Days. À travers des cas d’étude présentés par des cinéastes experimenté·es et des ONG qui ont travaillé ensemble avec succès, les participant·es des Impact Days vont découvrir comment faire partie de ce mouvement global de changemakers et entrer en contact les un·es avec les autres grâce à un réseautage ciblé.
Les activités de ces deux journées sont réservées aux professionnel·les de l’audiovisuel, membres d’ONG, d’organisations internationales ou de Fondations. Si vous êtes intéressé·es à y participer, vous pouvez demander une accréditation Industry au lien ci-dessous et réserver les séances souhaitées. Les Impact Days 2022 auront lieu les 7 et 8 mars à Genève, en présentiel. Si vous avez une question, écrivez-nous à ImpactDays@fifdh.org.
Demandez votre accréditation Industry
PROGRAMME - MONDAY, MARCH 7
OPENING KEYNOTE
Letter to Tomorrow: The Cultural Imperative
Too often, in the work of achieving justice, it is hard to see beyond the immediate crisis. We are overwhelmed by the gravity of the situation and the urgency of 'now'. We are paralysed by the forces arrayed against social progress. When faced with urgent human rights challenges, the intellect leads with problem and solution, while the dynamism of the imagination, the motivating power of the heart, often lies dormant. But as the Design Studio for Social Intervention notes: "culture is the policy of the irrational". And creative strategies that address cultural power demand our attention and expertise. This is part of IRIS's mission, the International Resource for Impact & Storytelling.
Speaker: Cara Mertes, Founding Director, IRIS, International Resource for Impact & Storytelling.
CASE STUDY - SHADOW GAME
Winner of the Impact Award at the Impact Day 2020, where the two filmmakers have met several strategic partners for their campaign, the film has since been selected and awarded prizes at some of the most prestigious Festivals worldwide, including the Geneva Grand Prix at the FIFDH 2021. Following the desperate journey of children fleeing their countries along the Balkan route, the two filmmakers have developed and implemented an ambitious campaign with the aim to change the protection policy for minor refugees at the European borders. In this session, they will show their approach, how they successfully worked with NGOs and some of the results of their actions.
Speakers: Eefje Blankevoort and Els van Driel, Co-Directors, Shadow Game.
CASE STUDY - THE LAST SHELTER
Selected at this edition of the FIFDH within the Creative Documentary section, The Last Shelter has an active team working on its impact campaign, collaborating with several NGOs both in Europe and the Sahel region. In this session, some stakeholders will describe the vision behind the campaign, its goals and how they manage to put it in place.
Speakers:
- Ousmane Samassekou, Film Director, The Last Shelter,
- Giulia Boccato, Impact Producer,
- Khadidja Benouataf, Impact Producer,
- Fabrice Boulé, Media Relations Suisse romande, Caritas Switzerland
A selection of NGOs and international organisations based in and around Geneva will present their priority issues and connect with filmmakers working on similar themes.
A list of these organisations will be published soon: watch this space for more information and secure a place in this session!
If it's a game, it's one of the most dangerous. Every day, teenagers flee war-torn countries, attempting to cross European borders, searching for a better future. Hostile nature, fences or armed guards - every step they take towards their final destination might also prove a step towards death— a stunning coming-of-age film where lives are consumed on the clandestine roads to a fortress continent.
PROGRAMME - TUESDAY, MARCH 8
MASTERCLASS CALLUM MACRAE
No Fire Zone: the Killing Fields of Sri Lanka
Callum Macrae's film No Fire Zone: the Killing Fields of Sri Lanka, premiered at the FIFDH and the Human Rights Council in March 2013, remains a case study on how a single film, and the campaign that it carried with it, has concretely changed a position of the international community towards human rights violations of a National government. The Director and the Impact producer who shouldered the campaign tell about this unique journey.
Speaker: Callum Macrae, Film Director
MASTERCLASS
No Fire Zone: the Killing Fields of Sri Lanka
Callum Macrae's film No Fire Zone: the Killing Fields of Sri Lanka, premiered at the FIFDH and the Human Rights Council in March 2013, remains a case study on how a single film, and the campaign that it carried with it, has concretely changed a position of the international community towards human rights violations of a National government. The Director and the Impact producer who shouldered the campaign tell about this unique journey.
Speakers:
- Callum Macrae, Film Director,
- Joanna Natasegara, Impact Producer
PANEL DISCUSSION - IMPACT PRODUCTION & DISTRIBUTION
Impact production and distribution: how to best work together to strengthen each other?
Filmmakers wishing to organise impact screenings with NGOs to ensure the impact of their films often need to negotiate special clauses with distributors and platforms to make sure they have the right to do so. Sometimes these negotiations are not easy as distributors fear these screenings can endanger their revenue potential. In this session, Impact producers, Producers and Distributors will raise some of the most problematic issues and discuss how to best work hand in hand to maximise each film's revenues and impact potential.
PANEL DISCUSSION - IMPACT & YOUNGSTERS
Impact and youngsters: how to best reach the younger audiences with impact campaigns?
Impact production is about bringing the right content in front of the right audiences so that things can change for the better. But each audience has different consumption habits. How to reach the youngest via social media or targeted platforms? This panel will explore the role of platforms and social media in impact-tailored distribution and how to produce content specifically for these media.
Are you a filmmaker looking for the right impact producer to run your campaign? Are you an impact producer looking for the next project you'd love to be involved with? Here's where you'll find your perfect match. A networking session to match filmmakers and impact producers to find the best team to run a successful campaign!
Once you have your industry pass, you'll be able to register for this session.
Demandez votre accréditation !
Les FIFDH Impact Days sont organisés en collaboration avec :
Avec le soutien de :
Stay in touch!
Join our Facebook group!
Subscribe to our Industry newsletter
Industry Pass
CONTACT
Laura Longobardi
Resp. de l'impact et du programme professionnel
> Lui écrire
Ana Castañosa
Responsable adjointe des Impact Days
> Lui écrire
Sophie Mulphin
Chargée de projet Impact Days
> Email
Rocaya Ramadhan
Assistante des Impact Days
> Lui écrire