Programme for changemakers

FIFDH IMPACT DAYS

Les films peuvent être des outils efficaces pour renforcer les mouvements de défense des droits humains et créer un changement social et environnemental. Lorsqu'ils sont utilisés de manière stratégique, ils amplifient le travail des ONG, des organisations internationales, des fondations, des philanthropes et de tous ceux qui sont impliqués dans la défense des droits humains et de la justice climatique.

Depuis son lancement en 2019, ce programme du FIFDH dédié à l'industrie, les Impact Days, propose une session spéciale pour les changemakers souhaitant en savoir plus sur l'utilisation des films comme outils d'action et de changement social.

Si vous travaillez pour une ONG, une organisation internationale, un mouvement populaire actif dans la protection des droits humains dans la région genevoise, rejoignez nos activités lors de la 20e édition du FIFDH et connectez-vous avec d'autres acteur·trices du changement et des cinéastes souhaitant soutenir les mouvements des droits humains au travers du pouvoir de la narration.

Grâce à des protagonistes visionnaires du changement et à des organisations à but non lucratif qui ont utilisé les films avec succès dans leurs actions et leurs campagnes, vous découvrirez le pouvoir des films en tant qu'outils pratiques.

Pendant les différentes sessions organisées les 7 et 8 mars 2022, vous apprendrez pourquoi s'engager dans des films fera avancer efficacement les causes qui vous tiennent à cœur et que vous défendez, car vous pourrez rencontrer des partenaires stratégiques.

Si vous êtes intéressé·es à y participer, vous pouvez demander une accréditation Industry au lien ci-dessous et réserver les séances souhaitées. Les Impact Days 2022 auront lieu les 7 et 8 mars à Genève, en présentiel. Si vous avez une question, écrivez-nous à ImpactDays@fifdh.org.

Demandez votre accréditation Industry

PROGRAMME - MONDAY, MARCH 7

WELCOME & INTRODUCTION

Laura Longobardi, Head of Impact and Industry, FIFDH

OPENING KEYNOTE

Letter to Tomorrow: The Cultural Imperative

Too often, in the work of achieving justice, it is hard to see beyond the immediate crisis. We are overwhelmed by the gravity of the situation and the urgency of 'now'. We are paralysed by the forces arrayed against social progress. When faced with urgent human rights challenges, the intellect leads with problem and solution, while the dynamism of the imagination, the motivating power of the heart, often lies dormant. But as the Design Studio for Social Intervention notes: "culture is the policy of the irrational". And creative strategies that address cultural power demand our attention and expertise. This is part of IRIS's mission, the International Resource for Impact & Storytelling.

Speaker: Cara Mertes, Founding Director, IRIS, International Resource for Impact & Storytelling.

CASE STUDY - SHADOW GAME

Winner of the Impact Award at the Impact Day 2020, where the two filmmakers have met several strategic partners for their campaign, the film has since been selected and awarded prizes at some of the most prestigious Festivals worldwide, including the Geneva Grand Prix at the FIFDH 2021. Following the desperate journey of children fleeing their countries along the Balkan route, the two filmmakers have developed and implemented an ambitious campaign with the aim to change the protection policy for minor refugees at the European borders. In this session, they will show their approach, how they successfully worked with NGOs and some of the results of their actions.

Speakers: Eefje Blankevoort and Els van Driel, Co-Directors, Shadow Game.

CASE STUDY - THE LAST SHELTER

Selected at this edition of the FIFDH within the Creative Documentary section, The Last Shelter has an active team working on its impact campaign, collaborating with several NGOs both in Europe and the Sahel region. In this session, some stakeholders will describe the vision behind the campaign, its goals and how they manage to put it in place.

Speakers:

Ousmane Samassekou, Film Director, The Last Shelter,
Giulia Boccato, Impact Producer,
Khadidja Benouataf, Impact Producer,
Fabrice Boulé, Media Relations Suisse romande, Caritas Switzerland

A selection of NGOs and international organisations based in and around Geneva will present their priority issues and connect with filmmakers working on similar themes.

A list of these organisations will be published soon: watch this space for more information and secure a place in this session!

If it's a game, it's one of the most dangerous. Every day, teenagers flee war-torn countries, attempting to cross European borders, searching for a better future. Hostile nature, fences or armed guards - every step they take towards their final destination might also prove a step towards death— a stunning coming-of-age film where lives are consumed on the clandestine roads to a fortress continent.

PROGRAMME - TUESDAY, MARCH 8

MASTERCLASS CALLUM MACRAE

No Fire Zone: the Killing Fields of Sri Lanka

Callum Macrae's film No Fire Zone: the Killing Fields of Sri Lanka, premiered at the FIFDH and the Human Rights Council in March 2013, remains a case study on how a single film, and the campaign that it carried with it, has concretely changed a position of the international community towards human rights violations of a National government. The Director and the Impact producer who shouldered the campaign tell about this unique journey.

Speaker: Callum Macrae, Film Director

MASTERCLASS

No Fire Zone: the Killing Fields of Sri Lanka

Speaker: Callum Macrae, Film Director

PANEL DISCUSSION - IMPACT PRODUCTION & DISTRIBUTION

Impact production and distribution: how to best work together to strengthen each other?

Filmmakers wishing to organise impact screenings with NGOs to ensure the impact of their films often need to negotiate special clauses with distributors and platforms to make sure they have the right to do so. Sometimes these negotiations are not easy as distributors fear these screenings can endanger their revenue potential. In this session, Impact producers, Producers and Distributors will raise some of the most problematic issues and discuss how to best work hand in hand to maximise each film's revenues and impact potential.

PANEL DISCUSSION - IMPACT & YOUNGSTERS

Impact and youngsters: how to best reach the younger audiences with impact campaigns?

Impact production is about bringing the right content in front of the right audiences so that things can change for the better. But each audience has different consumption habits. How to reach the youngest via social media or targeted platforms? This panel will explore the role of platforms and social media in impact-tailored distribution and how to produce content specifically for these media.

Are you a filmmaker looking for the right impact producer to run your campaign? Are you an impact producer looking for the next project you'd love to be involved with? Here's where you'll find your perfect match. A networking session to match filmmakers and impact producers to find the best team to run a successful campaign!

Once you have your industry pass, you'll be able to register for this session.