The interest in impact production is growing worldwide in the film industry, particularly within the non-fiction space. Filmmakers engaged in covering social justice issues, human rights violations or environmental defenders are always keen to further their efforts by putting their films at the disposal of the causes they represent.
On the other side, human rights advocates, climate activists, NGOs representatives, are in growing need to find different narratives to support the issues they fight for daily. These films can become the perfect instruments they have been looking for.
Since 2019 the Industry programme of the FIFDH, the Impact Days, has proposed a wide range of activities for filmmakers, producers, NGOs, organizations and philanthropists, interested in learning how to use films as tools for social and cultural change. Through the various activities of this programme, these professionals operating in different spaces but moved by similar aims can exchange, share best practices, find alliances and develop strategies to improve the results of their individual actions. Jointly, they can make a more substantial impact using the power of storytelling as a tool towards positive change.
All the following activities (except for the webinar of 25 January, free of charge) will be accessible by acquiring an Industry Pass for the 2022 FIFDH. Accreditations will open soon!
15:00 CET | WELCOME AND INTRODUCTION
- Laura Longobardi, Head of Impact and Industry, FIFDH
15:15 | OPENING KEYNOTE – Storyteller vs. Storybeing: 3 Things Filmmakers Do To Have Transformational (not transactional) Impact Campaigns
- Ani Mercedes, Impact producer, founder Looky Looky Pictures
16:15 | CASE STUDIES – Some recent examples of successful impact campaigns
- Nicole van Schaik, Director of Development, Doc Society
17:00 | BREAK
17:15 | What is an Impact producer and What (the hell) is GIPA?
- Naomi Walker, Global Impact Producers’ Network Coordinator
17:30 | PANEL DISCUSSION – How can we create a more sustainable eco-system in impact funding in these times of crisis? – Moderated by Naomi Walker -
- Cara Mertes, Founding Executive Director, International Resource for Impact & Storytelling (IRIS)
- Rebecca Lichtenfeld, Executive Director, InMaat Foundation
- Rasmus Steen, Head of IMS Documentary Film, International Media Support (IMS)
18:30 | END OF SESSION
We are working to deliver a two-day programme of panels discussions, professional meetings, masterclasses and networking opportunities between filmmakers, impact producers and changemakers on 7-8 March that will be accessible to Industry Pass holders. Check back our website for the full programme.
Ani Mercedes (Looky Looky Pictures) works with stories that go beyond empathy; that aim to participate in the transformational work of building solidarity with the communities they seek to serve. Ani and her team have implemented and advised on impact production for over 800 filmmakers, including the films Councilwoman, Through the Night, Building the American Dream, and LIYANA.
Nicole van Schaik strategizes with filmmakers and impact producers on how to use their films as strategic tools for social or environmental change. For the Good Pitch program and Doc Society as a whole, she brokers partnerships with organizations from across civil society, including foundations, philanthropists, NGOs, brands, policymakers, activists, technology innovators and media.
As the first Coordinator of the Global Impact Producers Assembly (GIPA), Naomi is working with the GIPA Steering Committee to formalize and build capacity for the network. Previously, Naomi served as Executive Director of the Southern Documentary Fund; she worked with Doc Society as Outreach Director for Good Pitch Chicago in 2013 & 2015, and again for GPNY in 2016. Naomi spent nine years in Chicago as Engagement Consultant for ITVS, hosting over 80 documentary film screenings, followed by discussions, workshops, expos and performances.
Cara Mertes is Founding Director of the International Resource for Impact and Storytelling (IRIS), a donor collaborative focused on supporting creative visual storytelling and narrative analysis in the public interest internationally. Previously at Ford Foundation, she served as Project Director, Moving Image Exploration, International Programs, and director of JustFilms, the foundation’s creative documentary portfolio supporting artist-led films, strengthening organizations and networks.
Rebecca Lichtenfeld is an Emmy award-winning human rights advocate, producer and impact strategist. She has created, produced, and executed ‘creative advocacy’ projects involving filmmakers, artists, heads of state and organizers from around the globe. Rebecca is currently the Executive Director of InMaat Foundation, a US-based foundation that promotes equality and human rights worldwide for underrepresented genders and those who are otherwise marginalized.
Rasmus Steen is Head of Documentary Film at International Media Support. IMS works with an overall vision that documentary film can contribute to social, political, or cultural change. Over the years, IMS has supported more than 180 documentary films, including 40 co-productions between international and European filmmakers. Today, IMS operates in the Arab world, Eastern Europe, Africa, Central and Southeast Asia.
The FIFDH Impact Days are organised in collaboration with:
With the support of: