Programme for industry pass holders
FIFDH IMPACT DAYS
Whether you're a filmmaker or producer looking to enhance the power of your film to bring a positive change into the world, or an organisation interested in using films as effective tools for your actions, the Impact Days are the place to be!
For the fourth edition of the FIFDH's Industry programme, filmmakers, producers, NGOs, and foundations are invited to meet and use films as social and cultural change tools. Participants will discover how to become part of a strong movement of changemakers through case studies presented by filmmakers and NGOs who have successfully worked together. They will also be encouraged to connect via curated networking activities.
"Inspiration", "exceptional visual storytelling", and "strong partnerships" are some of the concepts expressed by previous participants.
Impact Days activities are reserved for film industry members, NGOs, International Organisations representatives, members of Foundations, philanthropists. They are accessible with an Industry pass and by booking each session online. You can request a pass by clicking on the link below. The Impact Days 2022 will take place on 7 and 8 March in Geneva, in person. If you have any questions, please write to ImpactDays@fifdh.org.
PROGRAMME - MONDAY, MARCH 7
OPENING KEYNOTE
Letter to Tomorrow: The Cultural Imperative
Too often, in the work of achieving justice, it is hard to see beyond the immediate crisis. We are overwhelmed by the gravity of the situation and the urgency of 'now'. We are paralysed by the forces arrayed against social progress. When faced with urgent human rights challenges, the intellect leads with problem and solution, while the dynamism of the imagination, the motivating power of the heart, often lies dormant. But as the Design Studio for Social Intervention notes: "culture is the policy of the irrational". And creative strategies that address cultural power demand our attention and expertise. This is part of IRIS's mission, the International Resource for Impact & Storytelling.
Speaker: Cara Mertes, Founding Director, IRIS, International Resource for Impact & Storytelling.
CASE STUDY - SHADOW GAME
Winner of the Impact Award at the Impact Day 2020, where the two filmmakers have met several strategic partners for their campaign, the film has since been selected and awarded prizes at some of the most prestigious Festivals worldwide, including the Geneva Grand Prix at the FIFDH 2021. Following the desperate journey of children fleeing their countries along the Balkan route, the two filmmakers have developed and implemented an ambitious campaign with the aim to change the protection policy for minor refugees at the European borders. In this session, they will show their approach, how they successfully worked with NGOs and some of the results of their actions.
Speakers: Eefje Blankevoort and Els van Driel, Co-Directors, Shadow Game.
CASE STUDY - THE LAST SHELTER
Selected at this edition of the FIFDH within the Creative Documentary section, The Last Shelter has an active team working on its impact campaign, collaborating with several NGOs both in Europe and the Sahel region. In this session, some stakeholders will describe the vision behind the campaign, its goals and how they manage to put it in place.
Speakers:
- Ousmane Samassekou, Film Director, The Last Shelter,
- Giulia Boccato, Impact Producer,
- Khadidja Benouataf, Impact Producer,
- Fabrice Boulé, Media Relations Suisse romande, Caritas Switzerland
A selection of NGOs and international organisations based in and around Geneva will present their priority issues and connect with filmmakers working on similar themes.
A list of these organisations will be published soon: watch this space for more information and secure a place in this session!
If it's a game, it's one of the most dangerous. Every day, teenagers flee war-torn countries, attempting to cross European borders, searching for a better future. Hostile nature, fences or armed guards - every step they take towards their final destination might also prove a step towards death— a stunning coming-of-age film where lives are consumed on the clandestine roads to a fortress continent.
PROGRAMME - TUESDAY, MARCH 8
MASTERCLASS
No Fire Zone: the Killing Fields of Sri Lanka
Callum Macrae's film No Fire Zone: the Killing Fields of Sri Lanka, premiered at the FIFDH and the Human Rights Council in March 2013, remains a case study on how a single film, and the campaign that it carried with it, has concretely changed a position of the international community towards human rights violations of a National government. The Director and the Impact producer who shouldered the campaign tell about this unique journey.
Speakers:
- Callum Macrae, Film Director,
- Joanna Natasegara, Impact Producer
MASTERCLASS
No Fire Zone: the Killing Fields of Sri Lanka
Callum Macrae's film No Fire Zone: the Killing Fields of Sri Lanka, premiered at the FIFDH and the Human Rights Council in March 2013, remains a case study on how a single film, and the campaign that it carried with it, has concretely changed a position of the international community towards human rights violations of a National government. The Director and the Impact producer who shouldered the campaign tell about this unique journey.
Speakers:
- Callum Macrae, Film Director,
- Joanna Natasegara, Impact Producer
PANEL DISCUSSION - IMPACT PRODUCTION & DISTRIBUTION
Impact production and distribution: how to best work together to strengthen each other?
Filmmakers wishing to organise impact screenings with NGOs to ensure the impact of their films often need to negotiate special clauses with distributors and platforms to make sure they have the right to do so. Sometimes these negotiations are not easy as distributors fear these screenings can endanger their revenue potential. In this session, Impact producers, Producers and Distributors will raise some of the most problematic issues and discuss how to best work hand in hand to maximise each film's revenues and impact potential.
PANEL DISCUSSION - IMPACT & YOUNGSTERS
Impact and youngsters: how to best reach the younger audiences with impact campaigns?
Impact production is about bringing the right content in front of the right audiences so that things can change for the better. But each audience has different consumption habits. How to reach the youngest via social media or targeted platforms? This panel will explore the role of platforms and social media in impact-tailored distribution and how to produce content specifically for these media.
Are you a filmmaker looking for the right impact producer to run your campaign? Are you an impact producer looking for the next project you'd love to be involved with? Here's where you'll find your perfect match. A networking session to match filmmakers and impact producers to find the best team to run a successful campaign!
Once you have your industry pass, you'll be able to register for this session.
The FIFDH Impact Days are organised in collaboration with:
With the support of:
