Programme for changemakers

FIFDH IMPACT DAYS

Films can be effective tools to strengthen human rights movements and create social and environmental change. When strategically used, they amplify the work of NGOs, international organizations, foundations, philanthropists and all those involved in human rights and climate justice advocacy.

Since its launch in 2019, this industry programme of the FIFDH, the Impact Days, has proposed a special session for changemakers wishing to learn more about how to use films as tools for action and social change.

If you are working for an NGO, an International Organization, a grassroots movement active in human rights protection within the Geneva area, join our activities during the 20th edition of the FIFDH and connect with other changemakers and filmmakers wishing to support human rights movements through the power of storytelling.

Thanks to visionary change-making leaders and not-for-profit organizations that have used films successfully in their actions and campaigns, you will discover the power of films as practical tools.

Through the different sessions organized on 7-8 March 2022, you will learn why engaging with films will effectively advance the causes you care and advocate for, as you will be able to connect to strategic partners. They are accessible with an Industry pass and by booking each session online. You can request a pass by clicking on the link below. The Impact Days 2022 will take place on 7 and 8 March in Geneva, in person. If you have any questions, please write to ImpactDays@fifdh.org

Request your Industry Pass


PROGRAMME - MONDAY, MARCH 7

WELCOME & INTRODUCTION

Laura Longobardi, Head of Impact and Industry, FIFDH

OPENING KEYNOTE

Letter to Tomorrow: The Cultural Imperative

Too often, in the work of achieving justice, it is hard to see beyond the immediate crisis. We are overwhelmed by the gravity of the situation and the urgency of 'now'. We are paralysed by the forces arrayed against social progress. When faced with urgent human rights challenges, the intellect leads with problem and solution, while the dynamism of the imagination, the motivating power of the heart, often lies dormant. But as the Design Studio for Social Intervention notes: "culture is the policy of the irrational". And creative strategies that address cultural power demand our attention and expertise. This is part of IRIS's mission, the International Resource for Impact & Storytelling.

Speaker: Cara Mertes, Founding Director, IRIS, International Resource for Impact & Storytelling.

CASE STUDY - SHADOW GAME

Winner of the Impact Award at the Impact Day 2020, where the two filmmakers have met several strategic partners for their campaign, the film has since been selected and awarded prizes at some of the most prestigious Festivals worldwide, including the Geneva Grand Prix at the FIFDH 2021. Following the desperate journey of children fleeing their countries along the Balkan route, the two filmmakers have developed and implemented an ambitious campaign with the aim to change the protection policy for minor refugees at the European borders. In this session, they will show their approach, how they successfully worked with NGOs and some of the results of their actions.

Speakers: Eefje Blankevoort and Els van Driel, Co-Directors, Shadow Game.

CASE STUDY - THE LAST SHELTER

Selected at this edition of the FIFDH within the Creative Documentary section, The Last Shelter has an active team working on its impact campaign, collaborating with several NGOs both in Europe and the Sahel region. In this session, some stakeholders will describe the vision behind the campaign, its goals and how they manage to put it in place.

Speakers:

  • Ousmane Samassekou, Film Director, The Last Shelter,
  • Giulia Boccato, Impact Producer,
  • Khadidja Benouataf, Impact Producer,
  • Fabrice Boulé, Media Relations Suisse romande, Caritas Switzerland

A selection of NGOs and international organisations based in and around Geneva will present their priority issues and connect with filmmakers working on similar themes.

A list of these organisations will be published soon: watch this space for more information and secure a place in this session!

If it's a game, it's one of the most dangerous. Every day, teenagers flee war-torn countries, attempting to cross European borders, searching for a better future. Hostile nature, fences or armed guards - every step they take towards their final destination might also prove a step towards death— a stunning coming-of-age film where lives are consumed on the clandestine roads to a fortress continent.


PROGRAMME - TUESDAY, MARCH 8

MASTERCLASS

No Fire Zone: the Killing Fields of Sri Lanka

Callum Macrae's film No Fire Zone: the Killing Fields of Sri Lanka, premiered at the FIFDH and the Human Rights Council in March 2013, remains a case study on how a single film, and the campaign that it carried with it, has concretely changed a position of the international community towards human rights violations of a National government. The Director and the Impact producer who shouldered the campaign tell about this unique journey.

Speaker: Callum Macrae, Film Director

MASTERCLASS

No Fire Zone: the Killing Fields of Sri Lanka

Callum Macrae's film No Fire Zone: the Killing Fields of Sri Lanka, premiered at the FIFDH and the Human Rights Council in March 2013, remains a case study on how a single film, and the campaign that it carried with it, has concretely changed a position of the international community towards human rights violations of a National government. The Director and the Impact producer who shouldered the campaign tell about this unique journey.

Speaker: Callum Macrae, Film Director

PANEL DISCUSSION - IMPACT PRODUCTION & DISTRIBUTION

Impact production and distribution: how to best work together to strengthen each other?

Filmmakers wishing to organise impact screenings with NGOs to ensure the impact of their films often need to negotiate special clauses with distributors and platforms to make sure they have the right to do so. Sometimes these negotiations are not easy as distributors fear these screenings can endanger their revenue potential. In this session, Impact producers, Producers and Distributors will raise some of the most problematic issues and discuss how to best work hand in hand to maximise each film's revenues and impact potential.

PANEL DISCUSSION - IMPACT & YOUNGSTERS

Impact and youngsters: how to best reach the younger audiences with impact campaigns?

Impact production is about bringing the right content in front of the right audiences so that things can change for the better. But each audience has different consumption habits. How to reach the youngest via social media or targeted platforms? This panel will explore the role of platforms and social media in impact-tailored distribution and how to produce content specifically for these media.

Are you a filmmaker looking for the right impact producer to run your campaign? Are you an impact producer looking for the next project you'd love to be involved with? Here's where you'll find your perfect match. A networking session to match filmmakers and impact producers to find the best team to run a successful campaign!

Once you have your industry pass, you'll be able to register for this session.


Request your Industry Pass!

 


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CONTACT

Laura Longobardi
Head of Impact and Industry
Email

 

Ana Castañosa
Deputy Head of Impact Days 
Email

Sophie Mulphin 
Impact Days Project Manager
> Email

Rocaya Ramadhan
Assistant of Impact Days
> Email


Who is coming?

See who else is attenting the Impact Days!